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Учебники на программе

Занятия ведутся по бельгийским программам, с использованием современных западных методик, с опорой на англоязычные (американские и европейские) учебники. Участники программы имеют возможность во время обучения пользоваться учебниками из библиотечного фонда программы.

Безусловным достоинством является использование авторских книг и учебных пособий западных и российских преподавателей программы.



Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making

Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making

Lawrence, John A. Jr., Barry A. Pasternack

Emphasizes building the most appropriate model possible from the available data.
Major focus is on analysis and communication of results to management. Teaches readers how to conduct a management science study, analyze different situations, break down the steps of problemsolving, write a business report, and effectively communicate study results to management.
A supporting CDROM is packaged with every book to include three complete additional chapters, additional cases and problems for every chapter, coverage of key algorithms and derivations, a review of statistics, the complete WINQSB package developed by YihLong Chang, and Excel files for every chapter.

Computer Integrated Approach: Use of Excel, WinQSB, and LINDO for windows integrated throughout text for use in solving models.

Synopsis
Emphasizes building the most appropriate model possible from the available data. Major focus is on analysis and communication of results to management. Teaches readers how to conduct a management science study, analyze different situations, break down the steps of problem-solving, write a business report, and effectively communicate study results to management. A supporting CD-ROM is packaged with every book to include three complete additional chapters, additional cases and problems for every chapter, coverage of key algorithms and derivations, a review of statistics, the complete WINQSB package developed by Yih-Long Chang, and Excel files for every chapter. Computer Integrated Approach: Use of Excel, WinQSB, and LINDO for windows integrated throughout text for use in solving models.



Contemporary Strategy Analysis

Contemporary Strategy Analysis

R.M. Grant

The pre eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
• Now includes thorough coverage of internet based strategies, fresh examples of resource based competitive advantage, additional case illustrations in every chapter, and new self study questions
• Features a new two colour design throughout with high spec artwork
• Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
• Combines Grant s renowned rigorous approach to business strategy analysis with lively examples of current practice
• Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students.

Synopsis
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. This new edition provides a fully updated analysis of competitive advantage at business and corporate level with: thorough coverage of internet-based strategies; fresh examples of resource-based competitive advantage; improved online resources; additional case illustrations in every chapter; and, new self study questions. Additional support for lecturers is available at the website. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.



Finance for Executives: Managing for Value Creation

Finance for Executives: Managing for Value Creation

Claude Viallet, Gabriel Hawawini

This thorough and analytically sound introduction to financial management is designed especially for the experienced executive. Employing the appropriate level of both practicality and rigor for the executive audience, the book emphasizes rigorous analysis with direct application to decision-making. Using a practical approach, "Finance for Executives" is organized around the underlying principle that firms should be managed to create value for their owners. Hawawini and Viallet have extensive expertise teaching this topic to executives: The material in their book has been used by thousands of managers worldwide. Filling the gap between introductory accounting and finance manuals for nonfinancial managers and advanced books on corporate finance, "Finance for Executives" serves as an excellent yet concise reference.



Fundamentals of Financial Management

Fundamentals of Financial Management

Joel F. Houston, Eugene F. Brigham

Brigham's widely popular Fundamentals book is now available in a shorter, streamlined version. Such core topics as time value of money, relationship between risk and return, financial environment, and financial statements are covered with the same detail, depth, and level of difficulty as the complete edition, while the Concise edition eliminates some of the less essential topics. This book is ideal for the quarter, trimester, or single semester course, enabling instructors to cover text material in one term and even leaving room for a few outside readings or cases. Also appropriate for two-term courses. Fundamentals Concise can be supplemented to a larger degree with readings and cases. --This text refers to an out of print or unavailable edition of this title.



Operations Management for Competitive Advantage with Student DVD

Operations Management for Competitive Advantage with Student DVD

Richard B Chase, F. Robert Jacobs, Nicholas J Aquilano

Chase, Jacobs and Aquilano: Operations Management for Competitive Advantage, 11/e (CJA) provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. Chase, Jacobs, and Aquilano also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.

Synopsis
"Chase, Jacobs and Aquilano: Operations Management for Competitive Advantage, 11/e (CJA)" provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. "Chase, Jacobs, and Aquilano" also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.



Principles of Marketing

Principles of Marketing

Philip Kotler, Veronica Wong, Gary Armstrong, John Saunders, Marian Burk Wood

This classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.
With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.
The new enhanced media edition gives students extra resources to back up their learning. These include an interactive study guide full of animated exercises, self-assessment questions, so they can test their understanding, a glossary and flash cards to aid revision and over 50 video case studies featuring practicing marketing mangers from top companies such as Sony and Penguin, who show how it is really done.
Also included in this package is Marian Burk Wood’s Essential Guide to Marketing Planning, which is full of real life case studies from multinational brands and practical tips on creating your own marketing plans.
This enhanced media edition really does give students the best way to master their subject.
Synopsis
This classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The new enhanced media edition gives students extra resources to back up their learning. These include an interactive study guide full of animated exercises, self-assessment questions, so they can test their understanding, a glossary and flash cards to aid revision and over 50 video case studies featuring practicing marketing mangers from top companies such as Sony and Penguin, who show how it is really done. Also included in this package is Marian Burk Wood's Essential Guide to Marketing Planning, which is full of real life case studies from multinational brands and practical tips on creating your own marketing plans. This enhanced media edition really does give students the best way to master their subject.



Международные валютно- кредитные и финансовые отношения

Международные валютно- кредитные и финансовые отношения

Красавина Л.Н., Смыслов Д.В., Былиняк С.А.

Обобщен мировой опыт, теоретические и практические аспекты международных валютно-кредитных и финансовых отношений в условиях глобализации экономики и финансов. Анализируется деятельность мировых рынков валют, ссудных капиталов, ценных бумаг, золота, а также международных финансовых институтов. Рассмотрены международные валютно-кредитные отношения России, а также стран СНГ. Настоящее издание (2-е изд. — 2000 г.) дополнено и переработано с учетом новых явлений во всемирном хозяйстве и в России.

Для преподавателей, аспирантов и студентов высших учебных заведений, слушателей учебных центров послевузовского образования, практиков - специалистов в области международных финансов.



Принципы Экономикс

Принципы Экономикс

Грэгори Мэнкью

Перед вами — как нельзя более доступная, легко и как нельзя именно образно написанная, как нельзя более дружески весьма открытая читателю книга. Не на шутку несомненные ее достоинства — краткость, отсутствие лишних деталей, действительно безупречная логика изложения. В действительности поэтому «Принципы экономикс» станет незаменимым учебником не только для студентов, начинающих изучать экономическую теорию, но и для тех, кто решил впрямь самостоятельно постичь секреты этой сложной, но как нельзя более очень увлекательной науки. Прочитав эту книгу, вы расширите знания об окружающем мире, сумеете понять причины и предугадать последствия тех экономических и политических процессов, которые как нельзя именно раньше казались загадочными и необъяснимыми, а значит научитесь принимать правильные, своевременные и грамотные решения.